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The devil owns Amazon: big tech has infiltrated the fashion world - will we see a revolt?

The devil owns Amazon: big tech has infiltrated the fashion world - will we see a revolt?

Summary

The 2026 Met Gala, co-chaired by Jeff Bezos and Lauren Sánchez Bezos, faced protests and criticism due to Bezos’s growing wealth and his company Amazon’s labor practices. Activists and some fashion insiders protested the event, highlighting concerns about inequality and working conditions at Amazon, while a recent movie also reflected public skepticism toward tech billionaires’ influence in fashion.

Key Facts

  • The Met Costume Institute’s 2026 spring exhibition press conference was attended by Lauren Sánchez Bezos and featured praise from Anna Wintour.
  • Jeff Bezos and Lauren Sánchez Bezos sponsored the Met Gala with $10 million, marking Jeff Bezos’s continued support since 2012.
  • Protests outside the event included projecting Amazon workers’ complaints onto Bezos’s building and distributing fake urine to symbolize the harsh conditions for Amazon delivery drivers.
  • Some fashion insiders, like former US Vogue editor Gabriella Karefa-Johnson, boycotted the event and organized rival activities supporting Amazon workers.
  • Criticism also appeared in the movie "The Devil Wears Prada 2," which features a tech billionaire trying to take over a fashion magazine, paralleling real-world rumors about Bezos.
  • The backlash shows rising tensions between the fashion industry and wealthy tech figures supporting the arts, reflecting debates about inequality and corporate influence.
  • The Met Gala remains a unique event where fashion designers showcase extravagant work alongside celebrity and patronage culture.
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