Levi’s sues Australian clothing brand Globe over ‘blatant copying’ of tabs on pockets
Summary
Levi’s, a large U.S. jeans company, has filed a lawsuit against Australian brand Globe and its label S-Double. Levi’s claims Globe copied its trademarked pocket tab design, which Levi’s has used since 1936, causing damage to its brand and sales.Key Facts
- Levi’s sued Australian company Globe and its brand S-Double for copying the small fabric tab on jeans’ and shirts’ pockets.
- Levi’s has used its pocket tab design since 1936 and considers it a famous trademark worldwide.
- Levi’s had a previous lawsuit with S-Double in 2010, where S-Double promised not to use similar pocket tabs.
- Levi’s alleges S-Double resumed selling clothes with nearly identical pocket tabs after the 2010 agreement.
- The lawsuit accuses the defendants of trademark infringement, unfair competition, and false advertising.
- Levi’s wants the court to stop the sale of these products, get a list of buyers, and receive financial compensation for damages.
- Levi’s is valued at about $8.8 billion, while Globe is a much smaller company worth about $71 million, mainly selling in Australia.
- Levi’s maintains various tab colors and blank tabs to protect its trademark rights on the tab shape itself.
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