Rivian Eyes Toyota, Subaru Customers With New R2 SUV
Summary
Rivian has introduced the R2, a new American-made electric SUV priced between Toyota and Subaru’s electric models. The R2 offers strong performance, advanced technology, and off-road ability, aiming to attract customers who currently buy from Toyota and Subaru.Key Facts
- Rivian’s new R2 SUV is electric and made in the USA.
- The R2 is sized between Toyota’s smaller bZ and larger Highlander electric SUVs.
- It starts at $44,990 with 275 miles range, 350 horsepower, and 355 pound-feet of torque.
- The top R2 version costs $57,990, has 330 miles range, 656 horsepower, and 609 pound-feet of torque.
- The R2 features advanced driver assistance and better off-road capabilities than Toyota and Subaru models.
- Toyota and Subaru jointly develop electric SUVs targeting U.S. customers amid competition and regulations.
- Rivian aims to offer a premium but practical vehicle at a more accessible price than its luxury R1 models.
- Rivian CEO RJ Scaringe describes the brand as premium and usable, not strictly luxury.
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