July 20, 2025

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Loose Women's Nadia Sawalha brands ITV cuts 'brutal'

Loose Women's Nadia Sawalha brands ITV cuts 'brutal'

Summary

ITV announced it will cut over 220 jobs and reduce the schedules of shows like Loose Women and Lorraine. Nadia Sawalha, a panelist on Loose Women, expressed her concerns about the sudden impact on staff, particularly those working behind the scenes. The changes are part of ITV's broader effort to reduce costs amid declining advertising revenue.

Key Facts

  • ITV plans to cut more than 220 jobs in its daytime programming.
  • Shows such as Loose Women and Lorraine will see reduced air time from 52 weeks to 30 weeks.
  • Lorraine Kelly's show will also shorten from an hour to 30 minutes daily.
  • ITV Managing Director, Kevin Lygo, acknowledged that these changes will impact off-screen staff.
  • The job cuts are part of ITV's cost-cutting measures to address lower advertising revenues.
  • ITV aims to continue providing award-winning content despite these changes.
  • Sawalha highlighted the impact on self-employed staff who face uncertainty about their future contracts.

Source Information