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Adidas to raise prices as US tariffs cost €200m

Adidas to raise prices as US tariffs cost €200m

Summary

Adidas plans to raise prices for American shoppers due to US tariffs that will increase the company's costs by an additional €200 million. Most of Adidas's products are made in Asian countries like Vietnam and Indonesia, where US tariffs will now apply.

Key Facts

  • Adidas will face an additional cost of €200 million due to US tariffs.
  • These tariffs affect nearly half of Adidas's products, which are made in Asian countries.
  • Vietnam and Indonesia, where 46% of Adidas's products are made, are subject to these tariffs.
  • Tariffs include a 20% tax on goods from Vietnam and a 19% tax on goods from Indonesia.
  • Adidas cannot produce most of its products in the US.
  • The price increase aims to cover the added costs from the tariffs.
  • Other companies, like Mercedes-Benz and Porsche, are also affected by US tariffs.
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