Summary
A boycott against Target ended without changes to its diversity, equity, and inclusion (DEI) policies. The boycott began after President Donald Trump ordered the removal of federal DEI programs, influencing companies like Target to reduce similar initiatives. Despite ending, some groups continue their protest as no new commitments were made by Target.
Key Facts
- The boycott against Target lasted a year and focused on DEI policies.
- President Trump’s executive orders in 2025 led Target and other retailers to reduce DEI programs.
- Rev. Jamal Bryant and other leaders stopped the boycott after discussions with Target representatives.
- Michael Fiddelke became CEO of Target in February, taking over from Brian Cornell.
- Target's DEI program, "Belonging," remains, but no new initiatives were announced.
- Some groups, like the Racial Justice Network, continue to boycott, saying no results were achieved.
- Calls for ongoing boycotts come from various organizations, including The People's Union USA.
