Summary
Serena Williams, now an entrepreneur-in-residence at Reckitt Catalyst, spoke at SXSW about the challenges early-stage entrepreneurs face in selling themselves to investors. She emphasized the importance of storytelling for entrepreneurs, particularly those from underrepresented groups, to secure investment.
Key Facts
- Serena Williams participated in a talk at SXSW, highlighting challenges for new entrepreneurs.
- She noted that effective storytelling is crucial for founders to attract investors.
- Williams explained that many entrepreneurs, especially from diverse backgrounds, have great ideas but struggle to find investment due to poor storytelling skills.
- Her mentor advised her to improve her storytelling, which helped her in business.
- Reckitt invests in entrepreneurs focusing on health and hygiene for underserved communities.
- Data shows about 1 in 3 Americans lack adequate access to essential health services.
- Williams stressed that founders should ensure their stories are genuine and connect with the problem they aim to solve.
