Summary
The UK advertising regulator banned an ad for an AI editing app called PixVideo because it suggested users could remove clothing from images of women, which could be offensive and harmful. The ad's presentation was criticized for encouraging the inappropriate alteration of images. Saeta Tech, the company behind the app, has paused ads and is reviewing its marketing practices.
Key Facts
- The ad for PixVideo appeared on YouTube and implied users could remove clothing from images.
- Eight people complained that the ad was offensive and objectified women.
- The UK Advertising Standards Authority (ASA) banned the ad for being irresponsible.
- The ad suggested that altering images to expose women's bodies without consent was possible.
- Saeta Tech stated such use was against their policy and blamed poor presentation of the ad.
- The ad is no longer running, and the company is reviewing its advertising strategies.
- The issue of apps removing clothing from images has been a topic of concern globally.
- The UK government plans to make it illegal to create or supply technology that removes clothing from images without consent.
