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Scientists Put Fashion’s ‘20-Year-Rule’ to the Test—Here’s What They Found

Scientists Put Fashion’s ‘20-Year-Rule’ to the Test—Here’s What They Found

Summary

Researchers from Princeton and Northwestern universities studied over 35,000 images of women's clothing from as far back as 1869. They found that fashion trends tend to repeat roughly every 20 years. The study used a mathematical model to track these cycles and showed how fashion evolves and circulates in society.

Key Facts

  • Researchers analyzed more than 35,000 images of women's clothing from 1869 onwards.
  • The study found that fashion trends often repeat approximately every 20 years.
  • A mathematical model was developed to understand how fashion styles change over time.
  • The research confirmed longstanding beliefs about the cyclical nature of fashion trends.
  • The study was presented at the American Physical Society's Global Physics Summit in Denver, Colorado.
  • The data for the study included historical sewing patterns and modern runway collections.
  • The study found that trends have become more fragmented since the 1980s, with multiple styles coexisting.

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