Summary
Sprite is once again the NBA's "Official Global Soft Drink Partner" after a new multiyear deal with The Coca-Cola Company, reviving their long-standing relationship. This partnership moves the NBA away from its previous collaboration with PepsiCo's Starry brand and includes various marketing and fan engagement activities.
Key Facts
- Sprite returned as the NBA's "Official Global Soft Drink Partner" through a new global deal.
- The partnership marks a reunion after previously working together since 1986.
- The agreement ends the NBA's recent connection with PepsiCo's Starry brand.
- Sprite has had a major cultural impact on the NBA, sponsoring events like the Slam Dunk Contest.
- Coca-Cola plans to integrate Sprite into major NBA events and create custom content.
- The partnership includes collaborations with NBA teams and players such as Anthony Edwards.
- The NBA-relevant limited-edition Sprite cans feature designs of 17 teams and promote fan engagement through digital platforms.
