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Labubu movie in the works as viral toys attempt film crossover

Labubu movie in the works as viral toys attempt film crossover

Summary

Pop Mart and Sony Pictures are working together to create a Labubu movie, featuring the popular toys. The film will mix live action and computer-generated animation and is currently in the early stages of development.

Key Facts

  • Labubu dolls, made by Pop Mart, will be featured in a new movie by Sony Pictures.
  • The movie is in "early development" and will use both live action and computer-generated animation.
  • Paul King, known for directing "Wonka" and "Paddington," will direct the movie.
  • Labubu dolls helped Pop Mart become a large toy company, valued at nearly $40 billion.
  • The toys are popular worldwide and are part of a series created by Hong Kong artist Kasing Lung.
  • The Labubu movie was announced during a global exhibition tour celebrating the toys' 10th anniversary.
  • Labubu toys are often sold in "blind boxes," where buyers do not know which one they will receive.
  • The film aims to help Pop Mart grow from a toy company into an entertainment brand.