Summary
Amazon has upgraded its Alexa digital assistant with new AI features that make Alexa more conversational and responsive. This update, called Alexa+, will be available to Amazon Echo users in the UK and aims to enhance user interaction and gather more data to improve services.
Key Facts
- Alexa is Amazon's digital assistant used with its Echo smart speaker.
- Alexa+ is an AI upgrade that makes the assistant more chatty and proactive.
- The upgrade is rolling out across the UK.
- 52% of the UK population has tried using Amazon Echo devices.
- Alexa+ will be free for Amazon Prime members; others will pay a monthly fee.
- New Echo devices will have instant access to Alexa+, while older ones require sign-up.
- Amazon reports 114 billion interactions with Alexa in the UK since 2023.
- Smart speakers have faced criticism for lack of advancement compared to other AI tools.
