Summary
Apple has raised prices for some external storage devices, with certain models now costing more than double their previous prices. The increased demand for memory in AI technology is affecting supply, leading to higher prices and limited availability.
Key Facts
- Apple customers are noticing sharp price increases for external storage devices.
- A 4-terabyte SanDisk external SSD rose from about $500 to around $1,200.
- A 1-terabyte version increased from about $120 to approximately $360.
- The price hikes are visible online and in-store, with some models hard to find.
- The demand for AI infrastructure is putting pressure on supply chains for storage components.
- Apple does not manufacture the external drives, and third-party vendors set prices.
- Other retailers like Amazon and Best Buy are also experiencing price increases.
- The shortages are linked to the high demand for AI hardware that uses a lot of memory.
