How a popular Peruvian soft drink went ‘toe-to-toe’ with Coca-Cola
Summary
In Peru, the soft drink Inca Kola holds a strong position against Coca-Cola and is part of the country's national identity. Inca Kola was created by a British immigrant and became popular through marketing that connected with Peruvian culture. The drink's sales benefitted from the wartime context and the local Japanese community's business operations.Key Facts
- In Peru, Inca Kola is more popular than Coca-Cola.
- Inca Kola was created in 1935 by Joseph Robinson Lindley, a British immigrant.
- The brand uses imagery and slogans that resonate with Peruvian identity.
- Inca Kola's unique flavor is often compared to bubblegum or chamomile tea.
- During World War II, Inca Kola benefitted from a boycott on its competitor, Coca-Cola.
- Many Japanese immigrants in Peru owned bodegas where Inca Kola was sold.
- Anti-Japanese sentiment before World War II negatively impacted the community in Peru.
- Inca Kola's association with local culture helped it succeed over international brands.
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