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£123 for a child's England kit - have prices gone too far?

£123 for a child's England kit - have prices gone too far?

Summary

The cost of buying an England football kit for children can reach up to £122.98, with a full family set totaling nearly £400. Major sports brands like Nike, Adidas, and Puma have different pricing strategies, with some prices rising above inflation since the last World Cup.

Key Facts

  • An England shirt and shorts for a child aged 7 to 15 cost up to £122.98.
  • A full infant kit with name and number is priced at £64.99.
  • An adult England shirt with customization costs £104.99.
  • A family of four could spend about £397.96 on England kits for parents and two children.
  • Major sports brands making World Cup kits include Adidas, Nike, and Puma, with Nike's prices being higher than some competitors.
  • It costs about £8.50 to produce and ship an adult replica shirt, with additional costs for marketing and distribution.
  • Nike and Puma's prices have risen faster than inflation since the last World Cup, while Adidas' have not.
  • VAT and profits are substantial parts of the overall price of the kits.

Source Information