Summary
A popular brand, Ziegenfelder, is changing the way it colors its Twin Pops popsicles. The company is switching from synthetic dyes to natural colorings from fruits and vegetables. This change is part of a larger trend in the food industry to reduce artificial ingredients.
Key Facts
- Ziegenfelder is changing its popsicle colors to be sourced from fruits and vegetables.
- The company aims to keep the popsicles tasting the same despite the color change.
- Twin Pops will be slightly more expensive, with the price rising from $3.78 to $3.99.
- The switch to natural dyes is part of a larger effort in the food industry to reduce synthetic dyes.
- The U.S. Food and Drug Administration supports labeling products with natural colors as having "no artificial colors."
- The updated popsicles started appearing locally and will roll out nationally by Memorial Day.
- The transition required significant product development and is a notable investment for the company.
- The new colors come from sources like radishes and spirulina, resulting in softer hues.
