Summary
Netflix has raised its subscription prices in the U.S., affecting all tiers of service. The company announced that new and existing customers will see the price increases, which are part of a broader trend among streaming services to adjust costs.
Key Facts
- Netflix's ad-supported plan increased from $7.99 to $8.99 per month.
- The Standard plan without ads now costs $19.99 per month.
- The Premium plan's price rose to $26.99 per month, which includes ad-free content and 4K streaming.
- Netflix offers extra member add-ons at $7.99 with ads and $9.99 without ads.
- The Basic plan has been discontinued, leaving only three subscription options.
- Netflix posted $45.2 billion in revenue in 2025, a 16% increase from the previous year.
- Industry-wide, other streaming services like Disney+, Hulu, and HBO Max have also raised their prices recently.
- Analysts say the price hikes are due to content costs, profitability goals, and the high expense of live sports and original productions.
