Summary
Campbell McLaren, who helped create the UFC, founded Combate Global to highlight Hispanic fighters in mixed martial arts (MMA). He partnered with Univision and Samsung TV to reach Spanish-speaking audiences and younger viewers.
Key Facts
- Campbell McLaren helped start the UFC and later created Combate Global.
- McLaren aimed to showcase fighters from Hispanic countries like Mexico, Puerto Rico, and Brazil.
- Combate Global hosts MMA events with a country-versus-country format.
- McLaren partnered with Univision to broadcast events, attracting nearly a million viewers for one event.
- The organization has a strong presence on digital platforms, including Samsung TV and YouTube.
- Combate Global moved its live events to a studio in Burbank, California, to reach more viewers.
