Summary
Alison Hoffman, President of STARZ Networks, discussed the network's strategy of focusing on women viewers at a forum in Los Angeles. She explained how STARZ uses audience data to create content that appeals to women, which has been key to their success in streaming.
Key Facts
- Alison Hoffman is the President of STARZ Networks.
- The discussion took place at Newsweek’s Women’s Global Impact Forum 2026.
- The event was held on March 25 in Los Angeles.
- STARZ focuses on engaging female viewers through its content.
- The shows "Power" and "Outlander" were turning points for the network.
- Audience data showed that women were key to the network's viewership.
- STARZ emphasizes complex stories with women as the main characters.
