Summary
Italian authorities are investigating beauty brands Benefit and Sephora for potentially marketing skincare products to children. The investigation focuses on possible unfair practices involving the promotion of skincare products to very young children through social media influencers.
Key Facts
- Italian Competition Authority (AGCM) is investigating Benefit and Sephora.
- The investigation targets the brands' owner, LVMH, for allegedly marketing skincare to children under 10.
- AGCM claims the marketing strategy might encourage an unhealthy obsession with skincare in young people.
- LVMH stated it will cooperate with the investigation but did not comment further.
- Inspections were conducted at LVMH and Sephora's Italian offices.
- There is concern about young influencers promoting these products to children.
- Sephora is part of a social media trend where children share their skincare routines, including potentially harmful products.
- Experts warn that these skincare products can cause irritation and allergic reactions in children.
