Summary
More Americans are buying cars in bright colors instead of traditional neutral shades. While most new cars are still in black, white, or gray, the trend is slowly changing as buyers opt for more expressive colors, influenced by the style of electric vehicles and trends in other industries.
Key Facts
- About 80% of new-car buyers currently choose neutral colors like black, white, and gray.
- Data shows an increase in the market share of colored car paints by nearly two percentage points recently.
- Green is becoming popular, especially with SUVs and crossovers that often use outdoor imagery.
- Other colors like violet and orange are also gaining interest due to influences from space aesthetics and natural photography trends.
- Electric vehicles are introducing new finishes such as pearl whites and matte metallics.
- Automotive research indicates that 40% of new vehicle shoppers would pay extra for special paint colors.
- The median price of a new vehicle has risen to about $50,000, making them less affordable for many.
