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LA Rams CMO on How Women Are Transforming Sports

LA Rams CMO on How Women Are Transforming Sports

Summary

Women leaders in sports discussed their growing influence on the industry at a forum in Los Angeles. They talked about how women are shaping sports culture and making key decisions that impact families and fans. Major upcoming sports events in Los Angeles, like the World Cup and the Olympics, were also highlighted for their potential economic and cultural impact.

Key Facts

  • Kathryn Frederick is the chief marketing officer for the Los Angeles Rams.
  • The discussion took place at Newsweek's Women's Global Impact Forum 2026.
  • Women have taken more leadership roles in the sports industry recently.
  • Women are important in connecting sports to families and culture.
  • Los Angeles will host several major sports events, including the World Cup, 2028 Olympics, and Super Bowl LXI.
  • These events are expected to bring attention and economic benefits to Los Angeles.
  • Kathryn Schloessman is the president and CEO of the Los Angeles Sports and Entertainment Commission.

Source Information