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Fewer UK adults posting on social media, Ofcom finds

Fewer UK adults posting on social media, Ofcom finds

Summary

A new Ofcom report shows that fewer adults in the UK are posting publicly on social media, with only 49% now doing so compared to 61% last year. More adults are using AI tools, especially young people, and there's growing concern about screen time and digital privacy.

Key Facts

  • Only 49% of UK adults are now posting on social media, down from 61% last year.
  • Many people prefer private interactions like group chats and direct messages.
  • More adults worry about posting online due to potential future problems.
  • AI tool use has increased, with 54% of adults using them, up from 31% in 2024.
  • Younger people, especially ages 16-34, are the main users of AI tools.
  • The average UK adult spends about four and a half hours online daily.
  • Two-thirds (67%) of participants feel they sometimes spend too much time on their devices.

Source Information