Summary
Arby's has introduced a new, more refined version of its classic French Dip sandwich called the French Dip Royale. This new sandwich is part of a broader strategy to offer premium items as competition among fast-food chains increases. The launch includes a marketing campaign featuring TV host Kristen Kish.
Key Facts
- Arby's has launched the French Dip Royale, a new sandwich with roast beef, provolone cheese, caramelized onions, steak seasoning, and garlic aioli on an artisan sub roll.
- The sandwich is served with a side of au jus, as is traditional with French dip sandwiches.
- The roast beef in the sandwich is slow-roasted for over four hours, and the provolone cheese is aged for more than 60 days.
- The French Dip Royale is part of Arby's effort to offer more upscale menu items.
- The launch is supported by a marketing campaign featuring Kristen Kish, a TV chef.
- Arby's has recently run promotions like the $5 Fry Fill Up to attract customers by offering value deals.
- The French Dip Royale's duration on the menu has not been specified yet.
