Trump attacks 'woke' Jaguar as firm appoints new boss
Summary
Former U.S. President Donald Trump criticized Jaguar Land Rover's (JLR) recent marketing as "woke" and "stupid" following the appointment of PB Balaji as the new chief executive. JLR is undergoing a rebranding to focus on electric vehicles and recently moved away from using its famous cat logo. Trump made these comments on his Truth Social platform comparing JLR's strategy negatively to a successful campaign by American Eagle.Key Facts
- PB Balaji will become the chief executive of Jaguar Land Rover (JLR) in November.
- JLR's new marketing campaign and rebranding focus on electric cars and move away from its traditional cat logo.
- Trump criticized JLR's marketing as "woke" and compared it unfavorably to American Eagle's campaign.
- Adrian Mardell, the outgoing CEO, announced his retirement following controversial changes at JLR.
- JLR aims to launch its first all-electric range in 2026.
- Trump praised American Eagle’s advertisement, which featured actress Sydney Sweeney.
- The advertisement received mixed reactions, with some praising it and others criticizing it.
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