Summary
This article discusses how major sports brands like Adidas and Nike are changing traditional football kits to include more streetwear styles ahead of the World Cup. These new designs feature everyday fashion items like cropped tops and denim, blending sportswear with modern cultural trends.
Key Facts
- Adidas and Nike have launched new World Cup kits with a streetwear influence.
- The collections include items like cargo trousers, jeans, and trainers.
- Adidas introduced an £80 Britcore Jersey, inspired by 90s fashion.
- Many football kits now feature cropped shirts to appeal to female fans.
- The new styles combine old football culture with current fashion trends.
- Nike released a special kit in collaboration with Jordan and Brazil.
- The aim is to expand football fandom, particularly among women, by innovating unique product styles.
