Summary
Coca-Cola announced a yearlong program for America's 250th anniversary, set to run until 2026, through its partnership with the America250 Commission. This includes limited-edition collectible cans, community engagement projects, and various themed campaigns around the country.
Key Facts
- Coca-Cola has partnered with America250 for the 250th U.S. anniversary.
- The company will release collectible cans for each U.S. state, Washington, D.C., and Puerto Rico.
- These collectibles have digital elements for interactive experiences and prizes.
- Coca-Cola aims to generate 250,000 volunteer hours focused on community projects.
- A public art initiative, Paint the Nation, will create murals with local artists.
- The campaign includes various events, like sporting tournaments and music festivals.
- Coca-Cola brands like BodyArmor and vitaminwater will also have special packaging for the anniversary.
