Summary
U.S. lawmakers are concerned about airlines possibly using artificial intelligence (AI) to set personalized ticket prices based on individual information. Transportation Secretary Sean Duffy has promised to investigate any airline that attempts this. Delta Air Lines has affirmed it will not use AI in this way.
Key Facts
- U.S. Transportation Secretary Sean Duffy commented on the concerns about AI for airline pricing.
- Duffy stated any airline using AI to set personalized prices would face investigation.
- Democratic Senators raised concerns that AI pricing could lead to higher fares for consumers based on personal data.
- Delta Air Lines assured lawmakers it is not using AI to personalize ticket prices for individuals.
- Delta plans to use AI for broader revenue management across part of its domestic network by the end of 2025.
- AI pricing firm Fetcherr is working with Delta and other major airlines.
- Legislation has been proposed to prevent airlines from using AI to set prices based on personal data.
- Airlines have traditionally used dynamic pricing based on demand and competition, not individual data.
