Zara ads banned for 'unhealthily thin' models
Summary
Two Zara ads were banned by the UK Advertising Standards Authority (ASA) for using models who looked "unhealthily thin." The ASA said the ads were not responsible and should not appear again in the same form. Zara removed the photos and shared that the models had health certificates.Key Facts
- Two Zara ads were banned for featuring models seen as "unhealthily thin."
- The ASA found that a model's hairstyle and shadows made her look "gaunt."
- One ad showed "protruding" collarbones due to the model's pose and shirt style.
- Zara removed the banned images voluntarily, even without direct complaints.
- The retailer stated models had medical certifications proving they were healthy.
- Zara follows guidelines from a 2007 report on model health and advertising.
- Other brands, like Marks & Spencer and Next, also had similar bans earlier this year.
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