Summary
Chipotle has revamped its loyalty program, now called “Rewards on Repeat,” to include new features like monthly free food offers and more flexible point redemption. The updated program aims to keep points active longer and offers new sign-up perks. Chipotle also redesigned its app to make it easier for members to track and use their rewards.
Key Facts
- Chipotle relaunched its rewards program as “Rewards on Repeat.”
- The program includes monthly free food offers for members.
- Points will stay active as long as a purchase is made once a year.
- Members can redeem rewards with fewer points and have more options.
- New members get free chips and guacamole with their first purchase.
- Birthday rewards are now customizable with a 30-day redemption period.
- The Chipotle app has been redesigned to improve user experience.
- The changes are partly aimed at attracting younger customers, especially Gen Z.
