Google to punish sites that trap people in with back button tricks
Summary
Google will start punishing websites that stop the back button in browsers from working normally. Starting June 15, sites using tricks to trap users and stop them from leaving will be marked as doing something bad and could be ranked lower or removed from Google Search.Key Facts
- "Back button hijacking" means a website blocks the browser back button from going to the previous page.
- This trick often keeps people on the site or shows ads they did not ask for.
- Google has noticed more websites are using this trick and wants to stop it.
- From June 15, Google will call this practice "malicious" and may lower or remove those sites in search results.
- Google says this behavior makes users frustrated and less likely to visit new sites.
- Site owners are told not to block users from using their browser history to navigate.
- Websites that fix the problem can ask Google to remove penalties.
- Experts agree that back button hijacking harms how people expect the web to work.
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