These CEOs want a starring role in our lives – and there’s not much we can do about it | Larry Ryan
Summary
Many CEOs are appearing more in public and advertising, putting themselves at the center of attention. This trend, sometimes called "CEOism," involves leaders promoting themselves personally to connect with customers or defend their companies. Some examples include McDonald’s CEO in a burger ad and the FIFA president giving speeches and awards.Key Facts
- McDonald’s CEO Chris Kempczinski starred in a video promoting a new burger, which received mixed reactions.
- CEOs and company founders increasingly put themselves in ads and public roles to promote their brands.
- The founder of Ring appeared in a Super Bowl ad that caused controversy over privacy concerns.
- FIFA President Gianni Infantino often inserts himself into soccer events, including giving speeches and awards.
- This trend of CEO self-promotion has been seen before with leaders like Steve Jobs and Richard Branson.
- Companies want their leaders to seem more relatable to customers.
- Some CEO public appearances aim to defend their companies or explain technologies like AI.
- The article suggests that some CEOs now feel more confident speaking out on social and political issues.
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