Summary
Influencers on TikTok, like Matthew Bounds and Kiki Ruff, are sharing budget-friendly recipes inspired by past economic downturns. They teach easy cooking methods to help people manage food costs and have even organized charity efforts through their online communities.
Key Facts
- Influencers on TikTok are sharing recipes that are cheap, easy, and filling.
- Matthew Bounds, known as "Your Barefoot Neighbor" on TikTok, has about 4 million followers.
- Bounds' recipes often use simple ingredients and are designed to be quick, taking less than 90 seconds to explain on TikTok.
- Bounds and his followers raised $80,000 for a nonprofit in New Orleans to help feed food-insecure families.
- They also donated about 15,000 food packages for a food pantry system.
- Kiki Ruff, known as "Recession Recipes Lady," focuses on adapting old recipes to today's economic situation.
- Ruff looks at historical cookbooks from times of economic hardship for inspiration.