Screenmaxxing: why Hollywood is supersizing the big screen experience
Summary
At CinemaCon, Disney introduced InfinityVision, a new label for premium large movie screens that meet high standards for size, sound, and picture quality. This move aims to compete with other big-screen formats like Imax by assuring moviegoers a top-quality cinema experience, especially as theaters seek new ways to attract audiences.Key Facts
- InfinityVision is a certification for premium large-format (PLF) movie theaters, focusing on screen size, sound, and picture quality.
- About 300 InfinityVision-certified screens exist worldwide, but no official list has been released yet.
- Disney’s movie Avengers: Doomsday will open alongside the third Dune film, which will occupy many Imax screens, prompting Disney to promote InfinityVision as an alternative.
- Cinemas use PLF formats to encourage people to watch movies at theaters instead of at home, often charging extra for this enhanced experience.
- Multiple PLF options exist, such as Dolby, RPX, VistaVision, and now Barco’s HDR projectors, each with different features for brightness, contrast, and sound quality.
- The Alamo Drafthouse theater chain is adopting the new HDR by Barco projectors, which offer high contrast, deep blacks, and bright images.
- The variety of large-format options aims to give audiences multiple premium viewing choices in competitive markets.
Read the Full Article
This is a fact-based summary from The Actual News. Click below to read the complete story directly from the original source.
