TKO President Admits WWE’s Celebrity Push Could Cost Fans — But Defends It
Summary
The president of TKO, the company that now owns WWE and UFC, said they are using more celebrities at WWE events to attract new fans. He admitted this could cause some long-time fans to leave but said the company is investing more in marketing and changing to stay relevant.Key Facts
- TKO owns WWE and UFC and is increasing celebrity involvement in WWE shows.
- Celebrities like Logan Paul, Pat McAfee, and Mark Wahlberg appeared at WrestleMania 42.
- The recent WrestleMania had many celebrity cameos and movie ads, noted by fans.
- Mark Shapiro, TKO’s president, said they spend more money on marketing to grow the brand.
- Shapiro admitted the celebrity push might lose some fans but thinks it will attract new ones.
- TKO controls WWE storylines and is using celebrities to bring in newer audiences.
- The strategy is compared to other sports leagues evolving to survive in today’s media landscape.
- Expect more celebrity involvement at WWE events under TKO in the future.
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