Fifteen years after Steve Jobs, Tim Cook leaves a dramatically different Apple
Summary
Tim Cook is stepping down as Apple's CEO after 15 years in charge. Under his leadership, Apple grew into a highly valuable company, expanding its product lines and services while reaching a $4 trillion market value. John Ternus will take over as the new CEO, while Cook will remain as executive chair of Apple’s board.Key Facts
- Tim Cook joined Apple in 1998 and became CEO in 2011, shortly before Steve Jobs passed away.
- Cook led Apple through major growth, including the success of iPhone, iPad, Mac, Apple Watch, and AirPods.
- Apple expanded into services like Apple Pay, Apple TV, and Apple Music under Cook’s leadership.
- Apple’s market value increased from $350 billion in 2011 to $4 trillion in 2024, becoming the first company to reach $1 trillion in value during Cook’s tenure.
- Cook was known for his skills in managing operations and creating a connected ecosystem of devices and software.
- John Ternus, Apple’s senior vice president of hardware engineering, will succeed Cook as CEO.
- Cook will continue to serve as executive chair on Apple’s board of directors.
- Steve Jobs was the previous CEO and co-founder, known for his visionary product launches and leadership style.
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