Justin Bieber's SKYLRK Nets $15 Million During Historic Coachella Run
Summary
Justin Bieber's brand SKYLRK made $15 million in sales during the two weekends he performed at Coachella, breaking previous festival records. Bieber also delivered historic music performances, including the most-viewed Coachella set ever.Key Facts
- Bieber headlined Coachella for the first time with a 90-minute show on April 11.
- He performed songs from his Grammy-nominated albums "SWAG" and "SWAG II."
- Bieber’s Coachella shows had the highest ticket demand and prices in the festival's history.
- SKYLRK sold $5.04 million during the first weekend and $15 million total across both weekends.
- SKYLRK featured a 10,000-square-foot "Oasis" space with visuals, misting stations, sounds, and furniture.
- The Coachella pop-up was only the second chance for fans to buy SKYLRK products in person.
- Bieber wore multiple SKYLRK clothing items during his performances.
- Seven of Bieber’s albums appeared on the Billboard 200 chart at the same time for the first time.
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