Key Facts

• Jack Dorsey, Twitter co-founder, often uses lowercase, casual messages when announcing big company news.
• Dorsey wrote job cut announcements in a friendly, calm style that aimed to explain changes thoughtfully.
• In 2026, Dorsey said his company would reduce staff from over 10,000 to under 6,000 due to new technology and team structure.
• President Donald Trump’s posts on Truth Social frequently use all capital letters to express strong feelings and urgent messages.
• Trump's loud, all-caps style is linked to political messaging meant to grab attention and convey seriousness.
• Research shows all-caps writing can express different emotions like happiness, sarcasm, or threat depending on context.
• Using lowercase text affects how people judge the sender’s social status and personality.
• Scientific studies find text style can influence how readers interpret the message’s tone and social meaning.