Summary
Delta Airlines is using artificial intelligence to help set airfare prices more quickly by responding to market changes. About 3% of fares are currently adjusted this way, with plans to increase to 20% by the end of the year. There are concerns about the potential for AI to create custom prices based on personal data.
Key Facts
- Delta is using AI to help adjust some airfare prices.
- AI can adjust prices faster than humans by responding quickly to market changes.
- Currently, about 3% of fares are set using AI, with plans to reach 20% by year's end.
- The practice of using AI for pricing might lead to personalized prices based on buyer data.
- There is a lack of clear information on when AI is used to set prices.
- Consumers might not be aware if AI is affecting the ticket prices they see.
