JetBlue sued over claims it uses customers’ personal data to set ticket prices
Summary
JetBlue is facing a lawsuit accusing it of using customers’ personal data to change ticket prices. The complaint says JetBlue hides its use of tracking tools and shares data with others to decide when to raise fares.Key Facts
- The lawsuit was filed in Brooklyn federal court as a proposed class action.
- The complaint claims JetBlue uses “surveillance pricing,” which means setting prices based on personal data like browsing history and location.
- JetBlue denies using personal data or artificial intelligence to set ticket prices.
- The lawsuit was prompted by a social media post where a passenger said their ticket price rose by $230 in one day.
- JetBlue initially gave a controversial reply telling the passenger to clear their browser cookies, then said this response was wrong.
- Two Democratic members of Congress have asked JetBlue detailed questions about its pricing methods.
- The lawsuit seeks damages for possible violations of a federal anti-wiretapping law and New York consumer protection laws.
- Delta Air Lines was also questioned by lawmakers about using AI in pricing but denied plans to do so.
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