How LA28 Olympics ticket prices could be driven by bots, brokers and a big bill for the Summer Games
Summary
Tickets for the 2028 Los Angeles Summer Olympics are much more expensive than tickets for the 1984 Games, sometimes costing thousands of dollars. Service fees have also increased, and some resale tickets are marked up even higher, raising questions about affordability and pricing practices.Key Facts
- In 1984, Olympic tickets started at $3, about $10 in today’s money; for 2028, some tickets cost up to $5,000 or more.
- Service fees for 1984 tickets were $1 per ticket; for LA28, fees are 24% of the ticket price.
- LA28 officials say fees cover costs like ticket processing, customer service, and delivery.
- Some resold tickets for LA28 events are listed for thousands of dollars, far above face price.
- StubHub states it does not set resale prices, and very high-priced tickets rarely sell.
- Experts note that ticketing companies act like lenders and fees may reflect costs of financing.
- LA28 says ticket pricing is based on market research and is similar to prices for other major sports and entertainment events.
- There are concerns that affordable tickets may not be reaching the fans who want them due to technology or distribution issues.
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