How LA28 Olympics ticket prices could be driven by bots, brokers and a big bill for the Olympics
Summary
Ticket prices for the 2028 Los Angeles Olympics are much higher than in previous Games, with some costing thousands of dollars. Increased service fees and the influence of ticket resellers have contributed to these higher prices, though organizers say their pricing reflects market demand and industry standards.Key Facts
- In 1984, Olympic tickets in Los Angeles started at $3 (about $10 today with inflation).
- Some LA28 Olympic tickets are priced as high as $5,000 or more.
- Service fees for tickets in 2028 can be 24% of the ticket price, adding hundreds of dollars.
- The 1984 Games charged a flat $1 service fee per ticket, much lower than today.
- Some resale tickets for events like the closing ceremony and tennis finals are listed at extremely high prices, up to $11,000.
- Ticket reselling platforms do not set prices and say very high-priced tickets rarely sell.
- Organizers say pricing is based on market research and that ticket prices are similar to or lower than major U.S. sports and entertainment events today.
- Experts note that ticket companies often act like financial backers, charging fees similar to interest on a loan to the venue.
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