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Drinks that make you chill - do they really do what it says on the tin?

Drinks that make you chill - do they really do what it says on the tin?

Summary

This article discusses drinks that claim to help people relax and the skepticism around their effectiveness. Some drinks contain supplements believed to aid in relaxation, but experts question if the amounts used are enough to work. The functional beverage market is growing in popularity in the UK.

Key Facts

  • Some drinks claim to help people feel calm by using certain ingredients.
  • These drinks often include supplements like Lion's Mane, L-theanine, Ashwagandha, and magnesium.
  • A psychologist suggested that the act of taking a break to enjoy a drink can create a feeling of calm on its own.
  • The market for functional beverages, those with added health benefits, is growing in the UK, with sales increasing by 24.5% in the past year.
  • The Advertising Standards Agency (ASA) ruled against Trip, a drink brand, for making unproven health claims about stress relief.
  • Nutritionists and dietitians express skepticism about the drinks' effectiveness due to the small amounts of supplements used.
  • Trip adjusted its marketing after the ASA's ruling but maintains that its use of the term "calm" is lawful.
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