As electric aspirations fade, Porsche sells its stake in Bugatti
Summary
Porsche is selling its stake in Bugatti Rimac and Rimac Group to a group of investors led by HOF Capital. This move follows challenges in the electric vehicle market and difficulties faced by Volkswagen Group, Porsche’s parent company. Bugatti, famous for luxury supercars, was partly owned by Porsche since 2021 through a joint venture with Rimac.Key Facts
- Porsche became the main VW Group brand managing Bugatti in 2021.
- Bugatti was originally founded in 1909 and revived several times, most recently in 1998 by Volkswagen Group.
- Bugatti Rimac joint venture was owned 45% by Porsche and 55% by Rimac Group.
- Rimac is a Croatian company specializing in electric car technology.
- Porsche also owned 24% of Rimac Group since 2018.
- The electric vehicle market challenges and US tariffs affected Porsche’s sales, which dropped 15% in early 2026.
- Volkswagen Group plans to reduce its car production by 1 million units annually and expects job cuts.
- Porsche sold its stakes to focus on its core business amid these industry changes.
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