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The Actual News

Just the Facts, from multiple news sources.

Businesses can use your online data to overcharge you. What can customers do?

Summary

Businesses can use online data to set different prices for customers. This practice can make some people pay more for the same products or services. An expert discusses this issue and what customers can do about it.

Key Facts

  • Companies use personal data from the internet to decide how much to charge customers.
  • This practice can lead to some people paying more than others for identical items.
  • The Federal Trade Commission (FTC) is concerned about fair pricing and consumer protection.
  • Sam Levine, a former FTC official, shares insights on these pricing strategies.
  • Customers can take steps to limit how their data is used in pricing decisions.
  • The conversation took place as part of an NPR Weekend Edition Sunday segment.
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