Meet the men calling out 'masculinity' trends
Summary
Some men online promote extreme ideas about masculinity focused on changing looks, like hitting their faces to get sharper jaws or using drugs to build muscle. Other men with medical or fitness knowledge are speaking out against these unsafe trends, warning that they can cause real harm.Key Facts
- "Masculinity influencers" share tips on improving appearance, sometimes in extreme ways like "bone smashing" to change facial structure.
- Terms like "mogging" (being better looking than others) and "looksmaxxing" (maximizing physical appearance) are common in this online group.
- Research shows about two-thirds of males aged 16-25 in the UK, US, and Australia regularly follow masculinity influencer content.
- Dr. Michael Mrozinski, a sports doctor, warns that looksmaxxing has become dangerous, with practices causing bruises and tissue damage.
- Braden Peters, a popular influencer known as Clavicular, promoted unsafe methods and was hospitalized after collapsing during a live video.
- TikTok banned the search term “bone smashing,” but young men still search for related content using other terms, with millions of searches monthly.
- Some content targets boys as young as 13, who may not have fully developed physically.
- Qualified health experts are trying to provide safer, evidence-based advice on masculinity and fitness online.
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