The Kashmir town trying to win back tourists after a deadly attack
Summary
A deadly attack in the Kashmir town of Pahalgam last year killed 26 people and sharply reduced tourism in the region. Although some tourist sites have reopened, visitor numbers remain much lower than before the attack, hurting local businesses and the economy.Key Facts
- In April last year, militants killed 26 people in a tourist area of Pahalgam, Kashmir.
- After the attack, 48 of 87 tourist sites in Kashmir were closed temporarily.
- Tourist visits dropped from nearly 3 million in 2024 to under 1.2 million in 2025 across the region.
- Pahalgam saw about 259,000 visitors from January to mid-April 2025, down from over 469,000 during the same period before the attack.
- The attack led to increased security operations, including detaining nearly 3,000 young men and demolishing homes of suspected militants.
- Local businesses, like hotels and pony rides, have suffered major losses due to fewer tourists.
- The attack led to four days of military conflict between India and Pakistan before a ceasefire was declared.
- Authorities and locals continue to work on restoring safety and encouraging tourists to return.
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