Less bread and WFH Fridays – what Pret boss knows about our habits
Summary
The boss of Pret A Manger shared how customer habits have changed, such as eating more salads and working from home on Fridays. Pret faces challenges like inflation and competition but has adapted with a new subscription model and meal deals to offer better value.Key Facts
- Customers are eating less bread and more salads, with Pret’s larger “Super Plates” salads selling 40% more than expected.
- Bread-based items still make up over half of the top 20 best-selling Pret products.
- Pret’s subscription plan costs £5 per month and offers up to five half-price drinks daily; sign-ups rose by nearly 25% last year.
- Pret competes with other chains like Costa that offer loyalty rewards and meal deals for good value.
- Fridays are quieter in Pret stores due to more people working from home after the pandemic.
- Pret stores will stay open at least five days a week, but the exact days depend on location and demand.
- Challenges for Pret include inflation, impacts of the Autumn Budget, and changes in commuting habits.
- The effect of weight-loss drugs on food portion preferences is uncertain, but some firms are considering it.
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