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Taylor Swift files trademarks for voice and image amid concern over AI misuse

Taylor Swift files trademarks for voice and image amid concern over AI misuse

Summary

Taylor Swift has filed trademark applications to protect her voice and image against misuse by artificial intelligence (AI). She applied to trademark two phrases she says and a specific photo of her on stage to prevent unauthorized use of her likeness and voice.

Key Facts

  • Taylor Swift’s company applied for three trademarks on April 24, 2024.
  • Two trademarks cover her saying “Hey, it’s Taylor Swift” and “Hey, it’s Taylor.”
  • The third trademark is for a photo of Swift performing on her Eras Tour, wearing a colorful outfit and holding a pink guitar.
  • This action aims to stop misuse of her voice and image by AI, like fake AI-generated images and false endorsements.
  • Actor Matthew McConaughey recently trademarked his famous phrase to prevent similar AI misuse.
  • Trademark experts say this is a new method to protect voices from AI-generated copies since copyright laws don’t cover AI-created imitations.
  • Swift already owns over 50 trademarks, including names, song lyrics, and album-related phrases.
  • Protecting voice and image with trademarks could help artists control how AI uses their likeness in the future.
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