Prada launches Indian-made sandals after cultural appropriation backlash
Summary
Italian luxury brand Prada has launched a limited-edition line of sandals made in India, inspired by traditional Kolhapuri sandals. This move follows criticism the company faced for previously presenting the design without crediting its Indian origins.Key Facts
- Prada's new sandals are handmade by artisans in Maharashtra and Karnataka, India.
- Each pair costs about €750 (around $881).
- Kolhapuri sandals have been made in India since the 12th Century.
- The sandals were previously shown by Prada without acknowledging their Indian heritage, causing public backlash.
- Prada's collection is sold in 40 stores worldwide and online.
- The brand started a three-year training program to teach skills to 180 Indian artisans in sandal-making.
- The program collaborates with Indian design institutes and Prada’s academy in Italy.
- Kolhapuri sandals have a Geographical Indication status, certifying their origin and authenticity.
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